James 'Breko' Brechney founded the viral rainbow chalking movement DIY Rainbow in 2013 against the backdrop of the removal of the Sydney Rainbow Crossing. Chalk rainbow crossings went on to be an international success with many global landmarks gaining a chalk rainbow crossing for LGBTI equality. The Facebook page is still active today, regularly sharing LGTBI news to it's followers as well as organising events, rallies and raising funds for local projects.
James went on to work with the United Nations body UNESCO on an anti-bullying and anti-homophobia project across Thailand, where chalking rainbows were used to bring groups together and start a conversation about homophobia in primary schools.
In 2014 DIY Rainbow was named one of the 10 memorable pages of Facebook of all time, celebrating a decade of the social network, alongside The Humans of New York and others, which led to James chalking a rainbow at Facebook HQ in Silicon Valley and celebrating San Francisco Pride with the Facebook and Instagram teams.
James began hosting GayRadio.com.au (previously known as OX Live) from the Stonewall Hotel starting discussions in the community and interviewing celebrities and community leaders. Later that year he was also elected to the Sydney Gay and Lesbian Mardi Gras board.
James continued to be community leader speaking at rallies, conducting fundraisers, and producing Mardi Gras floats for the community to take part in. He has hosted several live talk show forums on the Oxford Street strip covering topics including Marriage Equality, World AIDS Day and the 78ers. He was also a guest speaker at Glisten, MC’d Queer Thinking, Canberra Fair Day, Mardi Gras Fair Day, and a keynote speaker for iDEA2015, the City of Sydney, AFAO and others.
Not without controversy, James is also known for pushing boundaries even within the community. In 2016 he was censured by the then Mardi Gras board for calling the Prime Minister Malcolm Turnbull to be uninvited to the Mardi Gras Parade due to his inaction on Marriage Equality - before being re-elected to the Board by it's members in a landslide result and a majority members vote to actually uninvite Turnbull.
James then continued his personal brand of activism, officiating a number of illegal gay weddings, including outside Pitt Street mall in Sydney and also outside Margaret Court Arena in Melbourne. He was an active member of the Yes campaign, hosting equality calling parties and delivering a 'spine' to Malcolm Turnbull sent from the Imperial Hotel to Canberra, which was featured on the 7.30 Report and the front page of the Sydney Morning Herald. He co produced and MCed the Yes launch rally at Sydney Town Hall. James was instrumental in bringing together all the LGBTI community organisations to make the rally the largest LGBTI rally in Australia's history with 40,000 attendees.
During this time he was also the community casting agent for the ABC telemovie Riot, chronicling the events of 1978 for the first Mardi Gras, recruiting volunteer members of the LGTBI community to get them in the film to ensure it's authenticity.
In 2017 he shared his love for his partner to the world on BBC by getting engaged at the Sydney plebiscite result in Prince Alfred Park. And then in 2018 James and Stuart became the first, and so far only, couple to marry on a float at the Mardi Gras Parade. They shared their story on the ABC Documentary, 'I Do: 40 Years of Mardi Gras'.