Lucy Lawless is a true icon and an activist for the LGBTI community always speaking out and attending their events.
Lawless is a member of the board of trustees of the StarShip Foundation, the charity arm of the Starship Children's Health (hospital) which is part of the Auckland District Health Board. It is set up to provide additional equipment, support and help to staff, patients and families. She devotes much time and energy to fundraising for the organisation. She recently sat for the New Zealand television series The Sitting, an arts series where celebrity portraits are produced during an interview session, with the portraits later auctioned for charity.
Lawless attended the auction where her portrait fetched the top price with the whole event raising $39,000 for Starship. Lawless has often raised money for concerts and events, donates part of her salary in favour of the institution, and has sold some Xena costumes to contribute funds. In mid February 2012, Lawless sang at New Zealander of the Year donating her appearance fee to the Starship Foundation.
Since 2006, 21 September marks "Lucy Lawless Feel the Love Day/Week." The day, organised by the Official Lucy Lawless Fan Club, begins a week of charitable acts and donations by fans in honour and support of Lawless.